A Marketing Strategy of today is the same as a Digital Marketing Strategy, because all marketing is now digital.
It is important to make sure that the team responsible for developing and executing a marketing strategy must include Web Designing, SEO & SEM, Photography, Content Creation & Marketing, Email Marketing, Lead Generation, SMS Marketing, Google Ads, Google Analytics, Google Listings, and Social Media Management.
Together with Budgets, there is a need to have a clear strategy.
Prioritisation of marketing channels is also shifting. Traditional advertising will make up less of 2023’s marketing budget, Deloitte reports, shrinking by 0.7%. Instead, marketers plan on spending more money on social media and new media platforms. For instance, marketers plan to invest the most in Facebook marketing in 2023. While many marketers already have a robust Facebook strategy, 25% of marketers surveyed by HubSpot will invest in the platform for the first time next year.
Further, video will be a bigger investment in many marketers’ budgets. HubSpot found that 91% of markets plan to increase or maintain their investment in YouTube next year. Meanwhile, on TikTok, 56% plan on increasing their TikTok investment in 2023 — the highest increase of any social media app. Another 34% plan to maintain their current TikTok budget. Influencer marketing is another lead-generation tactic worthy of investment.
According to our State of Marketing Report, 68% of marketers worked with influencers in 2022 and 88% have a dedicated influencer marketing budget. This trend will continue in 2023. In fact, 89% of marketers plan to increase or maintain their investment in influencer marketing next year. An additional 17% will invest in this marketing tactic for the first time.
In strategy, especially Digital Marketing, there is a need to be very clear about the customer journey, how they move from awareness, to consideration, and to conversion of the prospect into a customer.
With an understanding of how to optimise sales and marketing you are able to reduce advertising costs per lead from R12 per lead to R3 without having to run the lead for long. These kinds of successes have been achieved by the Kupa Creative Group (Pty) Ltd, a South African based marketing business, for business with businesses in diverse industries in South Africa, Botswana, Zambia, East Africa, Egypt, and West Africa since 2019.
Read full article “Optimise your Sales and Marketing Costs, but Dominate Digitally!” by Oscar Habeenzu, on Cabanga Magazine.
Oscar Habeenzu is a Digital Marketing Maestro, certified by Google, LinkedIn, WordPress and Cabanga Media Group, reinventing himself constantly with working experience of over fifteen years, where he has worked at junior and senior levels of Digital Marketing in four countries. He is a published author of “Building a Luxury Brand, Digitally”, “The Creator Economy of South Africa”.
